Promotion plays an important role in the success of a catering business. It helps the business to attract new customers, increase referrals and maximise the business potential. There are many means to market a catering business, but using these means innovatively helps the business to reap maximum benefits from the promotion strategies.
Some of the promotions strategies used by wedding caterers in Sydney to promote their business are
- Website – Most of the young clients use internet to search and purchase the things they need. Hence, it is essential for wedding caterers in Sydney, to be present on the internet. They should have a well-designed and responsive website that features on top of the search engine results. The website should have good content that attracts the attention of the viewers. Use of high quality, original images is another way to keep the audience engaged. The website should provide all the information needed by the visitors such as the services provided by the business, contact details, feedback from previous clients etc. The logo and brand name of the business should be highlighted in the website.
- Social media – With the increasing popularity of social media applications, it has become essential for wedding caterers in Sydney to have their presence in some of the social media apps frequented by their target audience. Facebook, Instagram, twitter and YouTube are some of the popular social media applications suitable for caterers.
- Blog – Associating with popular food bloggers is another way to promote your catering business. Form strategic partnerships that are mutually beneficial with food bloggers and other suppliers working with you.
- Email and newsletters – The website of the caterers in Sydney should have an attractive call to action to entice the viewers to subscribe to the mailing lists. A newsletter is the best option to stay connected with your viewers and increase referrals. Out of sight is out of mind, so caterers should send regular emails and newsletters to their clients about new offerings or new operational areas.
- Apart from these modern methods, wedding caterers in Sydney can use traditional marketing tools like brochures and leaflets, signage, venue listings, newspaper advertisements, posters etc. to promote their business and gain new customers.