Art in the form of split canvas prints is becoming fashionable for interior design because they can create a dramatic wall décor that is not too expensive or too heavy. In fact, canvas printing is becoming a profitable segment of the printing industry.
Based on the research of InfoTrends, it was revealed that printed canvas is expected to grow and represent a lot of opportunities in various market segments because of the help of social media. Instagram has fueled demand for canvas printing because of the images of split canvas prints shared in the platform. While many consumers still share their personal photographs through social media, others are more inclined to something distinctive that they can view on the walls of the home or office.
However, to create the best wall art possible, it is important for print shops, commercial printers, and fine art reproduction companies to utilize the best materials and production methods. When choosing canvas that works best with the latest inkjet printers, it is important to consider base material, weave, weight finish and optical brighteners (OBAs).
The choice for the right canvas can be subjective because people have different tastes and preferences. Some may prefer a textured surface while others want something that is smoother. The choice for canvas also depends on the lighting situation in the area where the split canvas prints will be displayed.
Traditionally, canvas used by artists is made from linen or cotton but polyester canvas is more suitable for large scale projects. A poly/cotton blend consists of the aesthetics qualities of cotton and the consistency of polyester that ensures that the 1st print will look the same as the 50th print.
Polyester is more favored when it comes to décor applications, decorative signage, banners and wall coverings. For photography reproductions, artists prefer the texture of traditional canvas. 100% cotton canvas has the best texture and personality but since they are made from 100% natural fiber, there are variations in whiteness, weave and texture from lot to lot. While these variations look good on customized split canvas prints, it is not great for projects that require consistency from print-to-print.